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› Forums › WooCommerce Services › How to use A/B Testing to Improve Sales on your WooCommerce Store?
A/B testing basically does what its title indicates: it compares many versions of your website to the current version. In the end, you evaluate which version is more effective and choose that version for usage in the real world.
A/B testing’s most basic approach is to randomly divide website traffic into two groups so that 50% of visitors see the A product and the other 50% know the B product.
We can determine the conversion rate of each group by observing how people behave in each group, and if there is a statistically significant difference between the two, we can name a product as the winner.
A/B Testing Process
Make sure that this is the only alternative offered on your website if there is a winner. You now have actual data showing what your visitors like on your website!