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A/B testing basically does what its title indicates: it compares many versions of your website to the current version. In the end, you evaluate which version is more effective and choose that version for usage in the real world.
A/B testing’s most basic approach is to randomly divide website traffic into two groups so that 50% of visitors see the A product and the other 50% know the B product.
We can determine the conversion rate of each group by observing how people behave in each group, and if there is a statistically significant difference between the two, we can name a product as the winner.
A/B Testing Process
- Define Your Goals
- Analyze Your Visitors’ Intentions for Taking Action in Order to Reach Your Objectives
- Make a Hypothesis to Help Your Website
- Create A/B Test
- Analyze the Results
- Enhance your Sales by Using the Best Alternative
Make sure that this is the only alternative offered on your website if there is a winner. You now have actual data showing what your visitors like on your website!
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