Stress test your hosting: server overload is the #1 cause of festive season crashes.
Plan your discount structure early: flat percent off, tiered discounts, or bundles. Tiered offers usually perform best for average order value during festive sales.
Create stackable coupon rules: festive sales often overlap site wide, category, and first time buyer offers, logic that default WooCommerce coupons can’t easily handle.
Prep your returns and exchange policy in advance: festive sales bring a spike in post purchase returns, so have your process ready before the rush, not during it.