How do I turn a holiday shopper into a repeat customer?

[Daniel]

We are expecting several new holiday shoppers during our upcoming festive sale, but I’m concerned that many of those customers will only purchase because of the seasonal deals and won’t return afterward.

I’m looking for a way to reward their first purchase and give them a reason to come back for another order after the holiday season.

Has anyone tried using a points or rewards system for this, and what approach worked for you?

[IonaWaverly]

I also want to know it.

[Emma]

One thing you could try is giving the holiday shopper reward points on their first purchase. That way, instead of just offering another discount, you’re giving them a reason to come back and use those points on their next order.

I’ve seen this done with the Points and Rewards for WooCommerce plugin, where you can award points based on the purchase amount and set an expiry period for them. This could work well after a festive sale because customers have a reason to return and use the rewards they earned during the holiday period.

It’s a pretty simple way to turn a one-time holiday purchase into an opportunity for a repeat order.

[Author]

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