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› Forums › WordPress/WooCommerce › Splash page vs landing page?
What is the difference between a landing page and a splash page in ecommerce?
A splash screen is a quick screen that shows before the main website (like “Enter site” or age verification). It doesn’t really sell anything, it just blocks or delays entry.
A landing page is where users actually take action (buy, sign up, etc.). It’s built to guide them toward one goal and can also include upselling (like showing better plans, add-ons, or bundles).
So basically:
Splash screen = delay
Landing page = conversion
If your goal is more sales or leads, landing pages are the better choice.