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How to offer free trials and discounts to subscribers to increase revenue and improve customer retention
To offer free trials and discounts to subscribers, you will need to use a subscription plugin. WP Swings Subscriptions for WooCommerce
Once you have installed the subscription plugin, you will need to set up your free trial and discount offers. Most subscription plugins allow you to create multiple free trial and discount offers, and you can target specific products, plans, or groups of subscribers with each offer.
Here are some tips for offering free trials and discounts to subscribers:
- Offer a compelling free trial. The free trial should be long enough to allow subscribers to experience the value of your product or service, but not so long that they lose interest. A good rule of thumb is to offer a free trial that is 7-14 days long.
- Offer a discount for new subscribers. This is a great way to encourage people to sign up for your subscription service. You could offer a discount of 10-20% on the first month or year of service.
- Offer discounts for loyal subscribers. This is a great way to reward subscribers for their continued support. You could offer a discount to subscribers who have been subscribed for a certain period of time, or to subscribers who have referred their friends to your service.
Here are some examples of how to offer free trials and discounts to subscribers:
- Offer a free trial of your premium membership plan. This is a great way to allow potential subscribers to experience the value of your premium content or features before they commit to a paid subscription.
- Offer a discount to new subscribers who sign up for an annual subscription. This is a great way to encourage people to sign up for a longer subscription period, which can increase your revenue and reduce churn.
- Offer a discount to subscribers who refer their friends to your service. This is a great way to incentivize word-of-mouth marketing and attract new subscribers.
By offering free trials and discounts to subscribers, you can increase revenue, improve customer retention, and grow your subscription business.
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