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› Forums › WooCommerce Plugins › What is the best way to test two festive campaigns?
Hi!
So I have two different ideas for gamified campaigns for the upcoming festive season. How do I choose the one that actually performs? I don’t want to choose one based purely on guesswork. How do other WooCommerce store owners decide which campaign is most likely to drive engagement and perform well?
Hi!
What if we say: you can now test two separate campaigns to see which one’s performing better, and then finalise that? Sounds too good to be true? Well, not anymore!

With the A/B Testing feature of the Points and Rewards for WooCommerce plugin, you can compare two campaigns based on their impressions and conversions, see which one performs better, and get a final recommendation before choosing the winning campaign.
This makes it easier to take the guesswork out of campaigns and create loyalty campaigns that are more likely to engage your customers, especially during the upcoming festive season.